TIS THE SEASON

With Reserve and Pick Up, you can make sure the top things on your list are definitely under the tree. Reserve an x or y online today and it will be waiting for you to pick up and purchase at an Z Retail Store from December 15 to 24. You can even have many products wrapped. It’s just another way we make it even easier to get through the holiday crowds — and your gift list.

I found this advertisement on my homepage, and I am glad! The clean-cut image is intended to attract customers just like me, to utilize the Reserve and Pick Up service. The advertising team who designed this ad took into account the fact that females, such as myself, are typically very busy during the holiday season and can use a helping hand. Multitasking individuals like myself try to make the most of their time, and this ad by highlighting a reserved, pre-wrapped product uses effective marketing techniques to reach these individuals. Red, a color representative of the holiday season is used to catch the eye, and the young, fit male holding the product is used to keep one’s attention on the ad. The male’s shirt says “wrap up your holiday shopping”, a reference to the holiday season, the service being offered, as well as an allusion to the association between females and shopping. This advertisement for Reserve and Pick Up, successful attracts females who are holiday shopping to consider purchasing the product and utilizing the service advertise.